SOYA
PALM
WHEAT PRODUCTS
PULSES & DAL
FOOD PRODUCTS
CHOUPAL
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CHOUPAL

We are proud to share that being in the food industry, we value agriculture and farmers greatly. We are committed to help farmers as much as we can so as to contribute in the agro-based food industry. We follow a system of market-led business model called Choupal under which we help farmers get the right price for their produce in the market. The idea is to save them from the exploitation of wholesalers and intermediaries in Indian mandis (markets).

In India, a farmer is compelled to sell his produce to sellers and intermediaries who are equipped to transport the produce to the market. Since agriculture produce has less shelf life and farmers being oblivious to market trends, they are forced to accept whatever price is fixed by the middlemen.

Choupal is like a Help Desk or a kiosk that has educated helpers or farmers themselves to assist others farmers know the prices of their produce in the market through internet or over phone. The farmers do not need to go all the way to the Mandi in the city to know the price of their produce. Based on the prevailing rates in the market for the day, they can bargain with the sellers over phone without taking the risk of transporting their produce to the city.

So far we have been able to help several farmers get the right business for their produce through Choupal.

 

 

 

 

 
 
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